Packaging is no longer a passive container. With connected technologies like QR and NFC, freshness indicators, sensors, and serialized tracking, it becomes an always-on service layer between brands, retailers, and customers. Smart packaging clarifies product information, builds trust, improves supply-chain visibility, and reduces waste. This article explains what smart packaging is, how it works, and…

Sustainable packaging is shifting from a “nice-to-have” into a core driver of growth, risk management, and brand trust. Over the next three years, winning brands will treat packaging as a system—optimizing materials, formats, logistics, data, and consumer behavior as one connected story. This article outlines the most important directions for 2026–2028 and provides a practical…